Challenge

Raise awareness and credibility for Caudalie’s new Première Cru collection in a competitive UAE beauty market, while ensuring content aligns with the brand’s luxury positioning and storytelling.

​

Approach

Developed a brand-aligned narrative for the PR kit, emphasizing Première Cru’s anti-aging ritual and visual identity. Curated a tiered influencer list across macro, mid, and micro beauty profiles on Instagram and TikTok. Designed personalized drops to ensure relevance to skin types and usage routines.

​

Execution & imapct

• Delivered 30 kits with creative prompts: unbox and review the products.

• Coordinated deliveries to maximize timing and social impact, two weeks after brief confirmation.

• Tracked 39 social clippings, including 3 organic reels, capturing authentic content aligned with the Première Cru story.

• 100% organic and earned activity, no paid media.

​

Results

• 30 kits → 39 posts (≈100% share rate)

• Organic reach across IG and TikTok ≈ 250K views, with top-performing Reel receiving ~45% saves.

• Balanced mix of macro, mid, and micro influencers.