The Rebranding
new Beat, New Maestro
Introduction
Maestro Pizza was going through a rebranding phase and wanted to introduce their new look and feel to the U.A.E.
Challenge
This was a brand-first for FIX. We needed to reflect their quirky energy while standing out from typical food ads. Key challenges included centering the popping candy texture, balancing a premium feel with playful chaos, and ensuring evergreen relevance without a seasonal hook
To address this challenge, our team developed a comprehensive strategy that detailed the plan for the launch of their rebranding campaign. We broke it down into multiple factors , such as CGI, Hero Video, outdoor and digital concepts.
Solution
Maestro Pizza's rebranded OOH design
Key Visuals
CGI Concept
Developing a Jumanji-styled concept where a person opens up a Maestro Pizza box which transitions into the new brand identity taking over Dubai.
HERo
VEDIo
positioning Maestro Pizza as the life of the party. Showcasing the joy of eating a Maestro Pizza with friends, music and overall upbeat energy.
Social
Concepts
We curated social media content for Maestro Pizza's rebrand, featuring new visuals and their musical influence. Our blend of design and audio transformed their online presence into a harmonious brand symphony.