Challenge

Launch Nike x LEGO in the UAE with an approach that blends playful creativity with Nike’s performance identity, giving creators a clear story arc around “Play Meets Performance” and engaging sneaker, lifestyle, and family audiences.

 

Approach

We curated a tiered influencer list for both organic store visits and a paid influencer marketing campaign, supplying briefing guardrails and content prompts to ensure consistent storytelling. In parallel, we executed targeted press pitching to key lifestyle and culture outlets to secure editorial coverage. To further amplify reach, we managed paid media partnerships with Lovin Dubai (1× Instagram Reel and 1× Story, delivering 60K and 5K views respectively) and Dubai Pike, who delivered a content mix across Reel, Stories, and TikTok.

 

Execution & imapct

• Influencers created organic content highlighting both the Lego and Nike experience.

• Paid partnerships extended reach to key audiences in UAE lifestyle and sneaker culture.

• Tracked and compiled creator content for reporting and brand use.