

About
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hrmny is a creative agency born from culture and built for impact.
With presence in Dubai and Riyadh, we partner with brands that want to move at the speed of relevance across the UAE and GCC, and make it look effortless.
From social-led content systems to large-scale campaigns, and from sonic branding to bold activations, our work is powered by a belief: that every brand has a rhythm. Our job is to find it, amplify it, and let it lead-into the spaces where it’s heard, shared, and earned.
We don’t just create content, we compose stories that connect, disrupt, and resonate - grounded in strategy, elevated by taste, and delivered with precision, crafted to live on and be passed along.
Trusted by governmental entities, global brands, and the region’s most progressive players, hrmny is where integrated communications & earned media meet creative execution in sync.

values
At hrmny, we operate like a band:
different instruments, same rhythm.
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We believe in:
HIGH-PERFORMANCE INDIVIDUALS
who own their craft and move with intent
CREATIVE BRAVERY
rooted in context, not ego
COLLABORATIVE ENERGY
and synergy in every function [ no silos ]
CULTURE AS CURRENCY
we don't chase relevance, we move with it





process

Immerse
We get deep into your brand, audience, and culture, not just your deck. We ask the uncomfortable questions. We listen like collaborators, not vendors.

collaborate
You won’t be handed off to five different teams. We operate as a unified unit – strategy, creative, production, and servicing all working in sync.

craft
Our creative output is execution-first. Whether it's a film, a post, or a jingle, it’s made to feel, look, and sound right.

compose
We don’t brainstorm, we build – strategy, ideas, and structure are composed like a score, layered and intentional, never random.

launch
We go live like we mean it. Planned, polished, and platform-ready with our team there to monitor, adjust, and respond in real-time.

amplify
Beyond content, we optimize, we learn, and we create loops that enhance performance and foster deeper cultural relevance.


services
social media management

Not content calendars. Culture calendars.
We design and run social ecosystems that stay ahead of trends, feel human, and drive meaningful engagement.
Content Production

Crafted for scrolls. Engineered for results.
Whether it’s a high-end film, a mobile-first story, or a full brand shoot, we create content that moves – visually, emotionally, and commercially.
Public Relations

From newsrooms to creators, always in sync.
We run an always-on press office across the UAE and GCC, turning brand moments into stories that move. From media and creator relations to guest lists, RSVPs, on-site hosting, and speaker placements – we build presence that earns attention.
Sonic Branding

When brands sound right, they feel right.
We work with artists, producers, and strategists to craft sonic identities – from brand anthems to audio UX – that make your brand unforgettable.
strategy

Creative work without strategy is noise. We tune the signal.
Our strategy team develops brand identities, digital roadmaps, content plans, and communication blueprints that guide creative efforts and drive results.
campaigns

Where brands become stories worth sharing.
From strategic launches to cultural takeovers, we build campaigns that go beyond awareness – they move people.

case studies

case studies | PR

Timberland & NewEra
BRED ABU DHABI
Influencers | Booth Activation
Explore

Nike x Lego
Limited Collection
Influencers | PR | Paid Partnerships
Explore

Al Arabia DOOH
Seen by Everyone
Launch | Press Office | Citywide DOOH
Explore

Soul Beach
pR that Created the Wave
Launch & Press Office | Social | Content
Explore

SO/ Uptown
Lazuli Pool Deck
Music Programming | Experience | PR
Explore

asics x sole
made here
Explore
ASICS SportStyle x Sole DXB

leadership team
The manic creative engine. Brings 1M ideas a minute, and makes the best ones happen.
Managing Partner – Creative & Growth
Ayham Homsi

The quiet storm. Turns creative chaos into streamlined excellence with calm precision.
Managing Partner – People & Operation
Molham Homsi

Refines, directs, and elevates every creative output with taste and clarity.
Creative Director
Mark Magdi


The superwoman who gets it done. Produces with precision, and can outcycle anyone in Dubai.
Creative Content Producer
Elnaz Tabaei

Vision and execution. Lifts every piece of content to the next level.
Creative Content Lead
Maher Al Chatty

The timeline genie. If it moves on time, thank him.
Creative Operations Lead
Raafat Aljeghami


Clients


Ayham Homsi
Managing Partner – Creative & Growth

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