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About

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hrmny is a creative agency born from culture and built for impact.

With presence in Dubai and Riyadh, we partner with brands that want to move at the speed of relevance across the UAE and GCC, and make it look effortless.

 

From social-led content systems to large-scale campaigns, and from sonic branding to bold activations, our work is powered by a belief: that every brand has a rhythm. Our job is to find it, amplify it, and let it lead-into the spaces where it’s heard, shared, and earned.

 

We don’t just create content, we compose stories that connect, disrupt, and resonate - grounded in strategy, elevated by taste, and delivered with precision, crafted to live on and be passed along.

 

Trusted by governmental entities, global brands, and the region’s most progressive players, hrmny is where integrated communications & earned media meet creative execution in sync.

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values

At hrmny, we operate like a band:

different instruments, same rhythm.

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We believe in:

HIGH-PERFORMANCE INDIVIDUALS

who own their craft and move with intent

 

CREATIVE BRAVERY

rooted in context, not ego

 

COLLABORATIVE ENERGY

and synergy in every function [ no silos ]

 

CULTURE AS CURRENCY

we don't chase relevance, we move with it

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process

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Immerse

We get deep into your brand, audience, and culture, not just your deck. We ask the uncomfortable questions. We listen like collaborators, not vendors.

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collaborate

You won’t be handed off to five different teams. We operate as a unified unit – strategy, creative, production, and servicing all working in sync.

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craft

Our creative output is execution-first. Whether it's a film, a post, or a jingle, it’s made to feel, look, and sound right.

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compose

We don’t brainstorm, we build – strategy, ideas, and structure are composed like a score, layered and intentional, never random.

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launch

We go live like we mean it. Planned, polished, and platform-ready with our team there to monitor, adjust, and respond in real-time.

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amplify

Beyond content, we optimize, we learn, and we create loops that enhance performance and foster deeper cultural relevance.

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services

social media management

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Not content calendars. Culture calendars.

We design and run social ecosystems that stay ahead of trends, feel human, and drive meaningful engagement.

Content Production

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Crafted for scrolls. Engineered for results.

Whether it’s a high-end film, a mobile-first story, or a full brand shoot, we create content that moves – visually, emotionally, and commercially.

Public Relations

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From newsrooms to creators, always in sync.

We run an always-on press office across the UAE and GCC, turning brand moments into stories that move. From media and creator relations to guest lists, RSVPs, on-site hosting, and speaker placements – we build presence that earns attention.

Sonic Branding

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When brands sound right, they feel right.

We work with artists, producers, and strategists to craft sonic identities – from brand anthems to audio UX – that make your brand unforgettable.

strategy

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Creative work without strategy is noise. We tune the signal.

Our strategy team develops brand identities, digital roadmaps, content plans, and communication blueprints that guide creative efforts and drive results.

campaigns

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Where brands become stories worth sharing.

From strategic launches to cultural takeovers, we build campaigns that go beyond awareness – they move people.

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case studies

Mercedes-Benz

brand Space

Experience the Extraordinary

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Sun & Sands Sports

Dubai fitness Challenge

Ready Start Here

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Maestro Pizza

New Beat, New Maestro

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Puma

palermo

Experience the Extraordinary

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NSTI FESTIVAL

Ministry of Education

A Digital Marketing Success Story

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DFF

Dubai Economy & Tourism

10th Edition

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Delivero

Fix chocolate

Time to Mango

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Rove Hotel

Al Marjan Island

Chill vs. Thrill

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GOOD COMPANY

JW Marriott Marquis

New Dining & Lifestyle Destination

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case studies | PR

Deisel

Global Art Collective

Artist Collaboration | Event Production

Explore

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Interludex

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Explore

UAE brand Launch

Launch | Influencers | Media Partnership

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Caudalie

Première Cru

Influencers | Content Amplification

Explore

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Timberland & NewEra

BRED ABU DHABI

Influencers | Booth Activation

Explore

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Nike x Lego

Limited Collection

Influencers | PR | Paid Partnerships

Explore

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Al Arabia DOOH

Seen by Everyone

Launch | Press Office | Citywide DOOH

Explore

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Soul Beach

pR that Created the Wave

Launch & Press Office | Social | Content

Explore

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SO/ Uptown

Lazuli Pool Deck

Music Programming | Experience | PR

Explore

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asics x sole

made here

Explore

ASICS SportStyle x Sole DXB

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leadership team

The manic creative engine. Brings 1M ideas a minute, and makes the best ones happen.

Managing Partner – Creative & Growth

Ayham Homsi

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The quiet storm. Turns creative chaos into streamlined excellence with calm precision.

Managing Partner  –  People & Operation

Molham Homsi

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Refines, directs, and elevates every creative output with taste and clarity.

Creative Director

Mark Magdi

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The superwoman who gets it done. Produces with precision, and can outcycle anyone in Dubai.

Creative Content Producer

Elnaz Tabaei

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Vision and execution. Lifts every piece of content to the next level.

Creative Content Lead

Maher Al Chatty

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The timeline genie. If it moves on time, thank him.

Creative Operations Lead

Raafat Aljeghami

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Clients

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Ayham Homsi

Managing Partner – Creative & Growth

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Full Name

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Full Name

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leadership team

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case studies

Mercedes-Benz

brand Space

Experience the Extraordinary

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Sun & Sands Sports

Dubai fitness Challenge

Ready Start Here

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Maestro Pizza

xxxxxx

New Beat, New Maestro

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